What You Need To Know About Facebook Advertising

Facebook probably doesn’t need much of an introduction – launched in 2004, the social network now is the largest social media platform with more than 1.7 billion monthly active users worldwide. The company today is more than just a social network
– Facebook acquired messaging app WhatsApp and started its own successful messenger. They also bought photo-sharing platform Instagram and the virtual reality company Oculus VR.

Since most Facebook users log into the site every day and engage with other users, brands and content, the platform knows a lot about their users. For advertisers Facebook is one of the most attractive online channels, because it lets them utilize their rich user data to target very specific audiences. And since most companies and brands are already present on Facebook, ads are a great way to build a following and boost engagement for the content they share

What Facebook ads look like

 There are four different choices – you can create an ad that features a single image, a single video, or multiple images that are displayed either in a carousel format or as a slideshow.

Images:

What objectives can I meet with my Facebook ads? 

You can optimize ads on Facebook based on what specific objective your campaign has. Generally, Facebook distinguishes three different kinds of objectives that follow the traditional user journey from awareness to conversion: 

1.Raising awareness : This includes campaigns to raise brand awareness, local awareness and to maximize reach. 

2.Consideration : These are ads that drive traffic to your website, boost the engagement of your posts, increase app downloads or video views and help you collect customer data (leads) to use in follow-up campaigns. 

3.Conversion : These are ads that increase the conversion on your website or online shop*, advertise specific products to users who have interacted with your shop before*, or get people to visit your local store. 

*These campaign objectives require you to add a few lines of code to your website, which will then implement the Facebook pixel on your site. To create a Facebook pixel and how to add it to the code of your website, have a look here . If you want to track the actions that happen inside your mobile app as a result of your ads, your developer should implement a piece of code called App Events. 

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